Since Spotify is a music streaming platform, I thought creating a hard seltzer product aligns perfectly with the brand. The best thing to pair a cold drink with in the summer is music and hanging with friends.
Brand Identity
Art Direction
Packaging Design
Spotify has established a fun and distinctive branding that sets it apart from other music streaming services. Its playful use of bright colors, bold typography, and quirky illustrations creates a visually appealing and enjoyable user experience.
I designed a summer kit for a hypothetical, exclusive launch for Spotify. The main focus of this kit is to market their new Hard Seltzer drink for the hot weather. The kit would include a pack of Spotify Seltzers, drink coasters, and a beach towel.